Taphouse – Dublin

The Rugby-oriented creative window wrap design, developed in collaboration with Guinness/Diageo, captures the spirit and energy of the game while highlighting the iconic heritage of the Guinness brand. This dynamic design transforms storefronts into immersive rugby-themed experiences, blending bold imagery of the sport’s intensity with Guinness’s rich black and gold color palette. By incorporating elements such as rugby players in action, stadium atmospheres, and subtle nods to Guinness’s craftsmanship, the window wraps create a striking visual narrative that engages fans and passersby alike. This collaboration not only celebrates rugby culture but also reinforces Guinness’s position as the ultimate companion to the game, driving both brand loyalty and foot traffic.